"...We ended up with not only a range of fully playable intruments,
but they looked amazing."
-- James Brook-Partridge
Head of Broadcast Production,
Hong Kong Regional Hub
Ogilvy Asia Pacific

The Ford Focus Orchestra
Bill Milbrodt's idea for the Car Music Project inspired an iconic 2008 commercial for Ford of Europe named "Ford Focus Orchestra". In
the spot, musicians play an elegant piece of orchestral music on instruments made from Ford Focus car parts.
Milbrodt led a team of people to produce those instruments from
two European Ford Focus cars. He hired Ray Faunce -- who had
created his Car Music Project instruments -- as Lead Designer and
Fabricator. The task was to create car part  instruments that could
play music written by composer Craig Richey before the
instrument design process even started. The final music was
recorded on the Focus instruments at Capitol Records in Los
Angeles; and the commercial was shot on a Universal soundstage
about seven weeks after the design process began.
When Ford Focus Orchestra aired on British television in February, 2008,  some people did not believe that the music in the commercial
was really performed on the car part instruments. This resulted in an entirely new and separate project called "Focus on the Move".
Notes & Credits
Ford Focus Orchestra was directed by Noam Murro of Biscuit Filmworks. Jay Veal produced the spot. Designs for the instruments were also contributed by Production Designer Brock Houghton, Art Director Gabriel Abraham, and the set and prop building team at Powerhouse Entertainment in North Hollywood. At the end of 2008 Ford of Europe donated the Ford Focus Orchestra instruments to British elementary schools to be used in the teaching of music.
Click to enlarge
Upper Right: Brock Houghton & Bill Milbrodt On Universal Soundstage 28; Lower Left: OperaWindow Violin Designed By Ray Faunce.
CONTACT:
Bill@IdeasInMedia.com
(848) 459-4965
PO Box 441 Howell, NJ 07731